The concept of an influencer is nothing new, but “KOLs” are perhaps a bit more unknown.
Key Opinion Leader (KOL) as being “also known as an “influencer,” is a person or organization who has expert product knowledge and influence in a respective field. They are trusted by relevant interest groups and have significant effects on consumer behavior.”
Incorporating KOLs into marketing strategies is extremely beneficial if a brand wishes to change the public’s perception and associate itself with values such as loyalty, sincerity, and trust, which are characteristics that define Key Opinion Leaders.
