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Customer Point Rebate Management (CPRM)

Course Overview

The Best Way to Build Your Loyalty Program

There is no shortage of evidence that it pays to keep SMEs current customers loyal. One well-known data point from Bain & Company: a company must spend up to 7 times more to acquire a new customer versus retaining an existing customer.
Strategic customer relationships drive growth and market share. Customer loyalty is the key to increase the value of your customers. Loyal customers increase company sales organically and increase the effectiveness of every marketing dollar invested. An existing customer base is more inclined to be interested in new products, and subsequently spend more on company brand. They are also more likely to recommend your brand to others.

CPRM System: A Strategic Approach Loyalty Program designed for SMEs to implement strategies and frameworks that can be used for customer loyalty optimization at their organization.
Customer Point Rebate Management (CPRM) Program is a One-day workshop to help SMEs business leaders or decision makers to improve customer retention and grow customer value, expand or transform existing loyalty marketing, yet exploring new ways to utilize customer data. Participants will gain valuable insights from what top brands offer (and what they avoid) in traditional and digital customer loyalty programs. Participants will be given set of CPRM Tool for six months trial.

This program is ideal for SMEs business leaders or decision makers to:

  • Explore with NEW Economic model, CRM Strategies to grow customer value;
  • Add value to their organization and expand their acknowledgement towards customer heterogeneity, segmentation, and differentiation;
  • Develop a customer loyalty strategy with the whole enterprise in mind;
  • Learn the structure and elements of a business case for a loyalty program;
  • Calculate the economics of loyalty;
  • Understand the key decisions in structuring a loyalty program;
  • Design a customer loyalty program that suit perfectly to their business nature;

By the end of the course, participant will be able to

  • Apply methods and models to understand customer value, grow this value, and target customers individually, with the goal of optimising customer loyalty.
  • Identify which customer group to target for the greatest value through customer differentiation and targeting.
  • Develop the business case to grow customer loyalty using a practical strategic framework.
  • Apply a strategic framework of customer loyalty program through the CPRM: Create a Customer Loyalty Program which suit participants’ business nature.
  • Learn a framework for building customer loyalty focused on these topics:
  1. Customer Centricity,
  2. Differentiation, Targeting, and Value
  3. Customer Life Cycle,
  4. Customer Journey,
  5. Customer Relationship Management (CRM), and Customer Data Systems
  6. Loyalty Drivers, Personalization, and Trigger Marketing
  7. Loyalty Economics and the Business Case, including the development and ongoing operational and redemption costs of a loyalty program.
Overview

CPRM System: A Strategic Approach Loyalty Program designed for SMEs to implement strategies and frameworks that can be used for customer loyalty optimization at their organization.
Customer Point Rebate Management (CPRM) Program is a One-day workshop to help SMEs business leaders or decision makers to improve customer retention and grow customer value, expand or transform existing loyalty marketing, yet exploring new ways to utilize customer data. Participants will gain valuable insights from what top brands offer (and what they avoid) in traditional and digital customer loyalty programs. Participants will be given set of CPRM Tool for six months trial.

Objectives

This program is ideal for SMEs business leaders or decision makers to:

  • Explore with NEW Economic model, CRM Strategies to grow customer value;
  • Add value to their organization and expand their acknowledgement towards customer heterogeneity, segmentation, and differentiation;
  • Develop a customer loyalty strategy with the whole enterprise in mind;
  • Learn the structure and elements of a business case for a loyalty program;
  • Calculate the economics of loyalty;
  • Understand the key decisions in structuring a loyalty program;
  • Design a customer loyalty program that suit perfectly to their business nature;
Outcomes

By the end of the course, participant will be able to

  • Apply methods and models to understand customer value, grow this value, and target customers individually, with the goal of optimising customer loyalty.
  • Identify which customer group to target for the greatest value through customer differentiation and targeting.
  • Develop the business case to grow customer loyalty using a practical strategic framework.
  • Apply a strategic framework of customer loyalty program through the CPRM: Create a Customer Loyalty Program which suit participants’ business nature.
  • Learn a framework for building customer loyalty focused on these topics:
  1. Customer Centricity,
  2. Differentiation, Targeting, and Value
  3. Customer Life Cycle,
  4. Customer Journey,
  5. Customer Relationship Management (CRM), and Customer Data Systems
  6. Loyalty Drivers, Personalization, and Trigger Marketing
  7. Loyalty Economics and the Business Case, including the development and ongoing operational and redemption costs of a loyalty program.

Details

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PROGRAM SKIM:

SBL-KHAS
TRAINING PROGRAM NO.:

1000119554
TOTAL TRAINING HOURS:

7 Hours
TOTAL TRAINING MODULES:

6
MAIN SPEAKER:

Ray Chung
TARGET ATTENDEES:

HRDF Employers
FOC:

6 Months CPRM Subscription

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