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Key Opinion Leader (KOL) Monetization

Course Overview

The concept of an influencer is nothing new, but “KOLs” are perhaps a bit more unknown.

Key Opinion Leader (KOL) as being “also known as an “influencer,” is a person or organization who has expert product knowledge and influence in a respective field. They are trusted by relevant interest groups and have significant effects on consumer behavior.”

Incorporating KOLs into marketing strategies is extremely beneficial if a brand wishes to change the public’s perception and associate itself with values such as loyalty, sincerity, and trust, which are characteristics that define Key Opinion Leaders.

The Key Opinion Leader (KOL) Monetization course is a one-day workshop designed to sculpture people from all walk of life, whether you are an individual or an entrepreneur, to be a Key Opinion Leader (KOL).

Course Objectives:

  • Meet a baseline quality standard of being a Key Opinion Leader (KOL) for competent influencer in respective field.
  • Inspire Individual and Entrepreneurs towards latest social economy trend.
  • Lead Individual and Entrepreneurs to visualize and digitalize their current business models.
  • Develop Key Opinion Leaders (KOL) Personal Branding and Marketing Skills.

By the end of this programme, participants will be able to:

  • Identify self-characteristics and set right positioning of being a Key Opinion Leader (KOL).
  • Apply KOL principles in business marketing, self-branding to increase their influential level.
  • Identify and design marketing contents to meet subscribers’ needs and requirements.
  • Perform and speak confidently to community, both in person and online.
Overview

The Key Opinion Leader (KOL) Monetization course is a one-day workshop designed to sculpture people from all walk of life, whether you are an individual or an entrepreneur, to be a Key Opinion Leader (KOL).

Objectives

Course Objectives:

  • Meet a baseline quality standard of being a Key Opinion Leader (KOL) for competent influencer in respective field.
  • Inspire Individual and Entrepreneurs towards latest social economy trend.
  • Lead Individual and Entrepreneurs to visualize and digitalize their current business models.
  • Develop Key Opinion Leaders (KOL) Personal Branding and Marketing Skills.
Outcomes

By the end of this programme, participants will be able to:

  • Identify self-characteristics and set right positioning of being a Key Opinion Leader (KOL).
  • Apply KOL principles in business marketing, self-branding to increase their influential level.
  • Identify and design marketing contents to meet subscribers’ needs and requirements.
  • Perform and speak confidently to community, both in person and online.

Details

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PROGRAM SKIM:

SBL-KHAS
TRAINING PROGRAM NO.:

1000119373
TOTAL TRAINING HOURS:

8 Hours
TOTAL TRAINING MODULES:

6
TARGET ATTENDEES:

HRDF Employers
PROGRAM LEVEL:

Entry-level

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