Empowering SMEs for the AI-Driven Digital Future

Program Description

Harnessing Digitalization to Unlock Growth and Customer Loyalty

In today’s highly competitive business environment, SMEs face challenges like customer retention, inefficient sales management, and ineffective marketing strategies. This one-day training equips SME owners with the knowledge and tools needed to tackle these obstacles by embracing digitalization. A central theme of the training is establishing a strong digital identity by leveraging business tools that reduce the risk of misconduct and harness verified data to drive business growth and customer loyalty.
To fully realize the potential of AI technology in shaping the future digital economy, businesses must first embrace digitization. By consolidating and organizing customer data now, businesses lay the groundwork for AI to analyze and deliver meaningful insights and results. Participants will learn how to build a credible and secure digital presence, engage customers more effectively, manage feedback, and future-proof their business for emerging technology trends. This session offers practical guidance on how to leverage digital tools to unlock long-term success and prepare for the AI-powered business landscape of tomorrow.

Learning Outcomes

Upon completion of the course, participants will be able to:

• Establish a Secure Digital Presence: Participants will learn to build a credible digital identity for their business, minimizing risks and harnessing verified data to foster growth and customer loyalty.
• Engage Effectively with the Local Neighbourhood: Learn strategies to generate new leads by engaging with the local community and converting them into loyal customers, driving sustainable business success.
• Prepare for AI-Powered Future: Understand how digitization consolidates business data, enabling AI to process this information effectively, and ultimately delivering improved business performance in the future digital economy.
• Maximized Customer Retention and Loyalty: By leveraging digital tools, businesses will gain practical strategies to engage customers, manage feedback, and foster long-term customer loyalty in an AI-driven digital economy.